10 Reasons You Need A Web Site
Here are 10 compelling reasons your business needs a web site:
1. This is where your customers are.
Look at any of the big search engines and one thing is readily apparent. Millions of people conduct searches on the internet every day to find things they need. If your business doesn’t have a web site potential customers will simply find your competitor’s web site and spend their money with them. In today’s interconnected world, not having a web site where customers can find your business on their computer or phone may lose you many times the amount you might spend having a web site designed for you.
2. Your competitors most likely have a web site.
How many times have you researched a competitor to help you get an edge? Did you use a search engine to find out what they were up to? Odds are, you did. So if you know your competitors have a web site, why wouldn’t you? Even a single page web site describing your business with your contact information is better than nothing. You don’t have to spend thousands of dollars setting up a full scale e-commerce site if you are a small business. Many businesses start small and then scale their web site up if and when the need arises. With publishing platforms like WordPress you can easily learn to make simple updates to your site yourself, saving you potentially thousands of dollars over time.
3. Get Social
Adding social network icons to your business web site lets you harness the power of social media. If you haven’t heard of sites like Facebook and Twitter, you’re probably one of 3 people in the world that haven’t, (Just kidding). But seriously, billions of users are on Facebook, (yes billions with a”B”). If your web site visitors like and share your site on social media you are reaching exponentially more potential customers. Many potential customers will shop for items based off a friend’s recommendation. If you have a great product or service along with satisfied customers, you have a ready made pool of people to help promote your business for free. Who doesn’t love free advertising? Social media sites are the modern version of “word of mouth” advertising.
4. Never hang up the “Closed” sign again.
With a web site working for you 24/7, your business is never really closed. If you have a physical location, you have to close and there is no one there to answer the phone or answer customer questions. With a web site, your business is open 24/7. You can feature your products or services and even set up a FAQ (Frequently Asked Questions) page so your customers can get answers to their questions even in the middle of the night. With a contact form on your site customers can ask questions they can’t find answers to in your FAQ page. Your web site will send you an email and you can respond to them in a timely manner. Your web site can be a great customer service tool.
5. A web site can save you time and money.
If you currently use direct mail to try and attract new customers you know what an expense that is. It takes time to design and print a direct mail campaign, not to mention the cost. If you have a web site, you can save both time and money. Your web site can be a customer funnel if you use it in the right way. When you put your web site address on all your business stationary and business cards, you inform people that you have a stable business they can feel confident in.
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6. Your business has world wide reach.
When you publish your web site on the internet you can reach a global audience. This may not matter to some business owners, but many can benefit from the ability to sell products worldwide. A good example of this would be a photographer who sells prints online. They can now sell prints to someone on the other side of the globe just as easily as to someone who walks into their gallery. With billions of possible customers it only makes sense that there will be many more chances to reach someone who would otherwise never have the opportunity to view and purchase those photo prints. This is just one example of how a web site can impact a small business. I’m sure you can think of more that would apply to your business.
7. Educate customers
With a web site you can educate your customers on the advantages of your product or service. You get to control the information you put out. The narrative about your product or service is yours. However, a great product or service remains essential to your success. With good customer service and a great product, you can also control to a certain extent how your business is perceived online.
8. Get your business in front of customers by showing up in online search engines.
Once you get your web site online, search engines will begin to index your site for inclusion. If you have paid attention to SEO (Search Engine Optimization) your site will be given a higher rank in the search engine. This will allow your web site to hopefully make it’s way up the rankings to appear closer to the top of the search results. You have a much better chance of a customer finding your business if your site ranks on the first page of search results. Most people use one of the major search engines online to research a product or service, read reviews and base purchase decisions on what they find about your business online.
9. Local results matter.
Having a web site also allows you to show up in local results. Have you seen those maps Google shows at the top of search results when you type in words looking for a particular item or service? The maps have pins showing local businesses offering what you are looking for. Those results happen when Google indexes your web site and finds your location information on your site. They see your location and then match that to local businesses who have web sites and offer the item or service close to you. If you are a small business who wants to compete with the big chain stores, this is one method of doing that. Many consumers would rather support small businesses in their home town because of “Shop Local” movements that have sprang up all over the country. This can be an excellent source of leads for your business.
In the digital age of computer and cell phone use, you need an online presence. Your business will be thought of as not as credible if you neglect having a web site. On the other hand, having a well designed web site can add that credibility for your customers. Being able to find your business on a web site gives you valuable capital as a business who is going to be there for your customers. If you add value to your web site, such as bios of your team, it helps your customers feel connected personally with your business. Everyone likes to feel they know the people they are spending their hard earned money with.
So there you have it. 10 reasons why it is important for your business to have a web site. There are many more reasons for sure, but I think these give you a good idea why you are hampering your business if you don’t have a web site.
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