3 Ways To Generate Content Ideas
Do you struggle to come up with ideas for content to use in your content marketing? It can be pretty easy to come with ideas when you first get started with your content marketing strategy.
However, it can be a struggle to come up with new ideas for content on a consistent basis. What happens when you have been at it for a while and you run out of ideas? At times it seems like you could literally pound your head against the wall because you are just stuck.
You can try out one or all of the following ways to come up with new content ideas. Just using these techniques you should be able to come up with tons of new content ideas
Look At Your Competitors
You keep an eye on the business practices of your competitors, right? Are you looking at the content they are putting out in their own content marketing efforts? If you aren’t you should be.
Keeping tabs on your competitors is important for a number of reasons. You can see what their latest products or services are. You can also begin to identify any threats to your business from them. You may also get some hints at the latest news coming out about your industry. Your competitors can be a goldmine of information.
Browse their social media, website and blogs. You obviously don’t want to copy them. Instead find ways to improve on their content by writing more in-depth content on related subjects.
This is, in fact, a really good way to come up with content ideas in general. Besides looking at your competitors do a search on the internet for keywords related to your business. If you find a related article or educational piece find a way to write it better and provide more information. You may have to spend some time doing some research but the effort will be worth it. Once again, you aren’t going to copy it. You are going to write it better and more in-depth.
Ask Your Audience
Another really good way to get content ideas is to ask your website or blog visitors what they need to help them solve a problem. You have built an audience who is reading your content. Why not let them help you give them what they want?
You may be surprised at the great ideas for content your audience will share if you simply ask for their feedback. You could also offer a reward such as a discount on a purchase for the best response, or simply give it to all those that respond. This could also help you increase sales.
Find Out What People Are Asking?
If you look at question and answer sites online you can find a ton of content ideas. You may have to do a little digging, but these sites are extremely popular.
Quora is a site for online questions and answers. You can do a search for questions about your industry, products or services and will usually get back a list of results. Simply use the questions for content ideas. You’ll be amazed at how many ideas for content you can get from a source like that.
You can also use sources like industry-specific pages or social media pages and groups. You can probably come up with years worth of content using this one simple tip.
You can also look at your own content and check the comments on your blog or which posts have been most popular. Build upon those posts and update them. Then you can repost them as updated content.
As you can see it can be pretty easy to find content ideas if you simply use a few sources to find out what the needs of potential customers are. By using these tips you should be able to generate plenty of content marketing ideas for your business.
If you have some content marketing ideas to share with the community please feel free to add them in the comments section.