7 Benefits From Writing Articles
In the highly competitive world of the internet, the importance of driving targeted traffic to your website cannot be overstated. One way of driving traffic is writing articles. Articles present the reader with information they are seeking and can help build an audience of faithful readers. The kind that will come back again and again to your website to read your insightful content. Hopefully, while they are there they’ll make a purchase and help you make a living with your blog or website. Writing articles is one of the best website promotion strategies you can use to drive traffic to your website. So exactly how does writing articles help your website? Below are 7 examples.
- Reach more people
When you write good articles that are informative, people want to share that information with others. If you write a particularly interesting article you could see that article go viral and send your website a ton of new traffic. You can post articles on your website or blog. You can submit them to sites such as e-zines or other online publishers. Submitting your articles to these sites can you give you the exposure that brings people to your website or blog through links. You include a link back to your site or include your information in the resource box. By doing this you get exposure and free advertising for your site. You can submit your articles to popular e-zines and take advantage of their popularity. Other sites may find your article relevant and link back to the article on your site. This will allow you to increase your link popularity, which is one of the most important strategies for ranking your website in search engines. Most people are searching for information online and by filling the need for that information with a quality article it may be possible for you to reap the benefit of more exposure and higher web traffic to your site.
2. Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying outlandish fees. Making sure to avoid marketing language in your articles and making them informative and useful to your readers is the goal. But you do get to include your site’s link in the author box. Making your article relevant and helpful to readers, makes a good impression for your site. The goal is to give the reader such useful information that it leaves the reader wanting more. If the reader decides your information was helpful they may decide to visit your site for other information, and hopefully make a purchase while on your site. Good quality content in an article is far more effective than a few lines of ad space.
3. Higher Search Engine Ranking
Once you submit your article to other sites, you need to create a page on your site to feature your article. Whether that’s a page on your website or a blog post is totally up to you. A lot depends on the article content. You need to be aware and optimize your article to make it search-engine friendly. Use keywords and meta tags in your article that can give your website a higher search engine ranking. As you load new articles onto your website the search engines will spider the article and place it in their search index. The more articles with relevant information you have that include backlinks to the article from other sites, the better your article will rank. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results. Just remember that search engines will also penalize your content if it is stuffed with non-relevant keywords just to try and get ranking. All the search engine ranking algorithms will see right through that.
4. Increases Link Popularity
When you submit articles, and they are published, along with your author box and site link, you gain backlinks to your site. These backlinks, especially if they are from sites the search engine has determined are high relevance sites, will increase your site’s relevance as well. Always make sure you include a link to your site in your resource box. When these websites pick up and publish your article, you automatically get a link back to your site. Backlinks are one-way search engines judge your site’s relevance. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5. Optimizes your site for improved search engine ranking
By making your site keyword rich you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the many factors that search engines use when determining the search engine ranking of your site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. It will definitely get you penalized by the search engines, and perhaps even blocked. Relevance and quality are still the most important things to consider when writing articles. It helps the reputation of your site if you make these articles search-engine optimized as well as relative and informative.
6. Establishes a Good Impression and Reputation
If you write excellent articles that inform or entertain your audience you increase your reputation, and you make a good impression on potential visitors. You can encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field, and you will ultimately gain more customers eager to do business with you.
7. Enhances your credibility through references and testimonies
Your articles are going to receive feedback when you publish them in e-zines and on article sites. Save the positive feedback and comments and use them as promotional material on your website or in your advertising. Your credibility is greatly enhanced by positive feedback. It helps establish you as trustworthy and will create a good impression on your prospects and your existing customers. Sometimes credibility and trust are the only things you need to attract new customers or make loyal patrons out of existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve your online marketing efforts.