Affiliate Marketing Misconceptions

There are many myths and misconceptions all over the internet concerning affiliate marketing. I’m going to cover a few of those affiliate marketing misconceptions and why they are wrong. Don’t get me wrong, affiliate marketing is hard work. However, for some people willing to learn the tactics necessary to succeed, affiliate marketing can be just the ticket they need to leave the grind of working in the corporate world and building a home business. Let’s look at some of those affiliate marketing misconceptions.

You Have To Be Tech Savvy

Setting up a blog or website is the first step. You’ll also need to learn a little about search engine optimization strategies and driving traffic to your site. The second biggest affiliate marketing misconception is that this is secret knowledge that only a few well-connected individuals possess. That’s not true, and you can learn the same techniques with some reading and a little hard work. There is huge competition in the online world, but let’s be totally honest, there’s going to be huge competition in the offline business world too. Building an online business does not require a huge amount of startup capital as you would need to say, to start a food service business. However, with a small cash outlay, you can soon be running your online business.

You Need A Huge Email List

Another affiliate marketing misconception is that you need a huge email list to be successful with affiliate marketing. Although it is true that the money is in your list, it’s not the size of your email list that matters. It’s much more important that your list contains buyers. Just because you can send out an email to a list of 100,000 subscribers doesn’t mean you will make any sales.

You need a list of motivated buyers who will see your email and find value in the product you are offering. To do this you have to send out emails that not only promote your affiliate products but that also offers information your list subscribers would find useful. A subscriber who finds your information solves a problem for them will be much more likely to buy a product you offer if they think it will solve that problem or give them additional information.

The size of your email list is one of the biggest misconceptions out there. People say you need a HUGE list to make money with affiliate marketing. NOT TRUE!  The quality of the list is more important than the size. Just because you can mail to a huge list does not mean you will make any sales. Having a list of buyers is 100 times better than having a list of subscribers that have only opted in for a free report.

Remember, it’s not just about the number of people on your list, but how responsive they are to your offers that should be your real metric when evaluating your list.

There Is Too Much Competition

It is true there is a lot of competition in affiliate marketing. However, another one of the huge affiliate marketing misconceptions is that all the good niches are filled, and you can’t make any money. Yes, you will have to do some work to find niches that aren’t saturated. But as with the other parts of affiliate marketing, you can learn these skills as well with some work and determination. There are many tools that will assist you in finding ways to get into niches that aren’t saturated. There is also a wealth of information out there on finding a niche you can make money with.

In my opinion, the people who will tell you there is too much competition just don’t want to put in the work or effort it takes to be successful with affiliate marketing.

Now that you are aware of a number of the affiliate marketing misconceptions you can make the decision about whether this could be a good fit for you. It’s not easy, but with a small amount of learning and some hard work this is a viable home business opportunity for those who want to work from home.