A great way to add value to your business web site is by starting a blog to take advantage of blog marketing. If you don’t know what blogging is, there are many great articles on the internet that explain blogging in greater detail that I have room for here. In a nutshell, blogging is writing online about your business. The use of a blog to help with marketing is called blog marketing.
When you add blog marketing to your business web site it has several advantages. Search engines love blogs because they have content. As you may have heard, on the internet, content is king. However, you can’t just throw up any old words and expect to increase your search engine ranking for your web site. You need to write compelling content that offers something to your readers. For your business you can write about how your products differ from the competition. You can write about the people at your business, or awesome service you offer. Try to give your readers information on your business that will make them want to learn more and become a customer. A note of caution here: Stay away from negative comments about competitors. It may be tempting to try this, but it never works out, and can drive people away from your blog. Keeping it positive about you and your business will pay dividends in the long run.
Another reason to use blog marketing your web site is that web site content is usually static in nature. Once you set up your web site, it is usually changed infrequently at best. A blog can be updated as often as you wish with new and exciting things happening at your business. Did you just add a new service that will benefit your customers? A blog is a perfect place to let people know about it. Have you added a new product to your business? Write a blog post and tell your customers and readers about it.
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One question that always arises is how often should you post to your blog? It really depends on your business and readers. Some successful blogs post go as long as once monthly in posting, while others feel the need to post daily or a few times a week. It really just depends on what type of business you have and how often you have something to write about. Just remember that your readers will want to see regular blog posts. Don’t go months without posting to your blog, or you will lose all your hard earned readers. On the other hand, a blog post will always stay on your blog, so any new visitors will always have access to your blog posts, even years down the road. That means once your post is live, it can be silently marketing for your product or service long after you’ve posted it.
How do you get started with blog marketing? If your web site was built with WordPress then your blog is built in and all you have to do is start writing. If you have a web site on another platform, many web hosting companies can install WordPress for you at low or no cost. This will place the WordPress platform along side your site on the server. You can place a link to your blog on your web site, and you are set up for blogging.
Blogging is just a part of your internet marketing efforts. Adding a blog can increase your SEO and gain new traffic to your web site. Let me know your thoughts in the comment section below.
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