Branding Your Business Part 1
This post is the first in our series that aims to help you with business branding. Do you think an ad in the newspaper, a billboard and a stack of well-designed flyers are enough to get you noticed? Unfortunately, if you don’t establish your business brand online chances are you’ll be quickly overshadowed by your competitors and never get noticed by consumers.
Business branding is one of the most important aspects of any business. If you do it right it will give you an edge over your competitors, and you’ll stand out in even the most competitive markets. Effective branding is all about the image of your business. It’s about much more than a fancy logo and a catchy tagline. It’s about the perceived image of your business and what it can do for your customers.
Consumers know what they can expect from your products or services. Branding sets you apart from your competitors. It’s derived from who you are, what you want your business to be and what people perceive it to be. Think of it like a promise you’re making to your customer.
A good branding strategy paints a picture of your business to consumers across multiple channels. This can include your website, social channels, content, marketing creatives etc. The goal is to make it easy for consumers to recognize your business the instant they see it no matter where they’re looking.
Your business brand is anything that gives your company an identity that consumers know, like and trust.
The goal is to differentiate your business from your competitors. This process should start as soon as you name your business. It should be a factor in on every decision you make from your logo and tagline to your content and advertising. You want to come up with something memorable that explains your brand promise.
For example, M&M says, “Melts in Your Mouth, Not in Your Hands” and Nike says, “Just Do It,” and we immediately know what they’re all about. You can go anywhere in the world, see their logo and know exactly who they are.
You may not be as big as those major players yet, but try and think like you. Thinking that way will help you come up with creative ways to brand your business so that it is easily remembered by potential customers.
Distinction is a very important part of your brand strategy. It lets people know you have something unique to offer. Keep in mind that your branding will impact sales and when you create a brand that is easily recognized and remembered you’ll see better results.
The first step for a successful business is taking the time to let people know who you are, what you do, and how you do it.
Start by asking yourself these questions. Take out a sheet of paper and write them down:
– What is your business’s mission?
– What are the benefits and features of your products or services?
– What do your customers and prospects already think of your business?
– What qualities do you want them to associate with your business?
Then you should:
1. Do some research on your competitors and see how they are presenting their brand.
2. Brainstorm some ideas that will help you effectively communicate your vision.
3. Write down some possible taglines that you think will tell your story.