Small Business Blogging
If you run a small company, you may find that small business blogging is for you. Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what small business blogging might do for you.
Blogging Software
A lot of blogging software is specifically designed to be simple to use, but even the least intimidating blogging program can feel very overwhelming to somebody who has not spent a lot of time learning the ins and outs of different kinds of software. Particularly for newer bloggers, learning how to use the interface of blogging software may be the most difficult part of small business blogging. However, if you are somebody who feels comfortable expressing themselves in this type of medium, it may prove to be well worth your time and effort to learn blogging software. WordPress is the leader in blog software. The interface is fairly easy to learn, and there are plenty of free tutorials online to get you familiar with the interface. As you work to find success with your business blog try and take things slowly. Many people get so excited about learning to blog that they try to rush into the thick of it and start exploring the most complicated features of a program right away. This can lead to getting confused and feeling frustrated, and all too many potential bloggers burn out before they ever get their blog launched.
Planning your Small Business Blogging
Write up a plan for how often you will update your blog. Some businesses update their blog daily while others may only update once a month. The main thing is to be consistent with your plan. If you forget and don’t post anything new for several months your readers will abandon your blog. Also plan how you will promote your blog and retain readers. Promoting your business blog can be done directly on your website, or though social media postings and other avenues. Plan whether you will feature photographs or video. You can use stock photos, or you may want to hire a professional photographer to capture some shots of your business and staff. You can do the same thing with video. Hire a professional videographer if you want, or try posting some candid video to your blog. This will create a connection with your readers and make them feel like they know you. Develop trust with your readers, and they’ll want to do business with you.
Blog design
Make sure that your blog design stands out. You don’t want your blog to look and feel like everyone else’s, so make it different. Find a unique design that matches your other marketing and color schemes. Having your own look is a huge plus in the blog marketing world. You will find that most blogs all look the same, and you can have your own look by just using HTML or CSS and adjusting the code to suit your taste. This will truly make a difference with your blog as well as your readers. Try to get a theme that is going to match the market that you are promoting in your blog. Doing so will make it look even more professional. There are many free and premium themes for blogs available on the internet.
Finally, one of the simplest ways a blog owner can help to drive traffic to his/her blog is by regular updates and filling the blog with interesting content. A blog which has interesting content is much more likely to not only maintain blog traffic but also generate new traffic. Readers who are interested in the posts on the blog are not only likely to keep coming back but are also likely to recommend the blog to other members of the target audience. This type of word of mouth advertising can be very beneficial because those who have an interest in the content of a particular blog also typically have friends who would also be interested in your content. Whenever one blog reader recommends a blog to one or more friends, these new blog visitors are also likely to recommend the blog to others if they find it to be interesting. Before you know it your post or blog may go viral and receive tons of new traffic.
